Starting with lo-fi designs we put our best ideas in ready-to-test prototypes within days.
We go beyond wireframes, static mockups and dummy click-through prototypes. We create high-fidelity prototypes, capable of preserving state and delivering the full experience — the real thing.
High-fidelity prototyping allows for radical design experimentation and an unprecedented level of refinement, delivering production-ready, native code.
We discover, ideate, design, validate and prototype in days. Then iterate. And then again, and again.
Our modular, staged approach allows full control of budget and cost. Our engagements are sprint-based, maximising the deliverable value over time and cost ratio.
Product strategy, design and development competence in one team. A blend of different perspectives with no ideas lost in translation.
Starting engagements with a discovery sprints, we get to the core of the proposition. Taking into account competitive landscape, relevant trends and customer insights, we identify customer segments and needs.
We organise our work in coherent, simple and usable design systems. No more specification docs to end up in the archives.
Our methodology is driven by iterative optimisation based on customer feedback.
Thorough iteration on a live prototype enables an unparalleled level of refinement.
From retail installations to connected, smart products (confidential), we have delivered seamless experiences bridging software and hardware.
Our agile fast-track is making new ideas tangible, fast.
A high-fidelity prototype that can be used, in real-life conditions is a much more effective tool to understand customer needs.
Strategy Digital UX & UI design Front-end Prototyping
Kon has 15 years of experience across the digital spectrum as a hands-on design leader with a software development, robotics & AI background. Since founding Codica in 2011, he worked extensively with Intel, M&S, HM Government and a number of leading startups. Previously, as a Service Design Lead at Fjord he lead teams across Europe and the US to deliver acclaimed work on products like BBC iPlayer, Skype, Nokia/Here Maps and strategy for Samsung, LG, Intel, Vodafone, Orange, O2 and TeliaSonera among others.
Strategy UX design (digital & physical) Connected hardware Prototyping
Marilena has a multidisciplinary background, extending from architecture to hardware and user experience design. She is trained architect with a rare combination of design and technical skills for physical and digital environments. She leads UX design, strategy and in-house initiatives. Marilena has worked extensively with the Bartlett School of Architecture/ UCL as a co-founder at FABRICATE, an international peer-reviewed conference and publication on digital fabrication.